London, 31st October 2025
The continued partnership means thousands more students will benefit from access to paid work and improved financial know-how, and aligns with Lloyds’ strategic goal of improved financial capability for Gen Z.
Data from the first phase of the partnership demonstrates that MyPocketSkill helps young people form positive habits with money by changing skills, knowledge and mindset and by shaping behaviour:-
The first phase of the co-branded promotion kicked off in January 2025 at four major university campuses across the UK - UCL and UWL in London, Cardiff University and Swansea University. Building on this success, the next phase will focus on expanding access to the platform for more student account holders. This will include a refer-a friend campaign as well as exclusive access for Lloyds student account holders to paid tasks and opportunities on the platform.
Matthew Harker, Co-Founder and Co-CEO of MyPocketSkill, said: “At a time when students are feeling the financial pressure more than ever, the data from the first phase of our partnership with Lloyds clearly showed that practical experiences with money help develop positive financial habits. Continuing our partnership with a trusted institution like Lloyds means we can scale this impact and reach more students across the UK.”
Tamara van den Ban, Propositions Director at Lloyds, said: “Our collaboration with MyPocketSkill aligns with our mission to support students in developing strong financial skills. We’ve seen real engagement and impact and are excited to extend the programme to more students, combining earning opportunities with impactful financial education.”
Zara Ransley, Co-CEO and Co- Founder of MyPocketSkill said: "Continuing our relationship with a trusted financial services provider like Lloyds, with co-branded promotions across more university campuses, will enable us to reach more of the 13 million Gen Zs who are crying out for both earning opportunities and real-world financial education.”
MyPocketSkill is an award-winning GenZ platform for financial education. It enables 13-25 year olds to Earn, Save, Invest and Learn about money with the help of behavioural science. MyPocketSkill addresses the decline in opportunities for young people that enable them to gain financial independence and employability skills.
With its roots deeply seated in an evidence-based approach to financial education, MyPocketSkill has seen impressive growth with over 200,000 signed-up users. The multi award-winning company has been recognised in the UK FinTech Impact Report (Innovate Finance) for its positive impacts on the UK economy and society, and has also won numerous awards including the Santander X Global Challenge for Education, Employability and Entrepreneurship, and the European Institute of Technology ‘Digital Champion of Europe’.
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Lloyds' Launch Innovation Programme is a five-month collaborative programme designed to provide a structured test-and-learn approach to partnering with fintechs. The programme offers fintechs, like MyPocketSkill, the chance to address key strategic challenges by collaborating with business subject matter experts to refine ideas and test them through a proof of concept.
This collaborative programme is all about connecting Lloyds with innovative tech companies that can tackle their strategic business challenges.
Lloyds Press Office: [email protected]