How MyPocketSkill Helps Small Businesses Access Digital & IT Support While Boosting Young People’s Careers

Running a small business is exciting – but it’s also challenging. Many founders are limited by time, resources, and, crucially, access to the right digital and IT skills. Whether it’s fixing technical issues, building a professional website, or improving online visibility, finding affordable and reliable help can feel out of reach.

At the same time, young people across the UK are eager to gain hands-on digital experience, earn money, and strengthen their CVs.

This is where MyPocketSkill bridges the gap. The platform connects small businesses with Gen Z digital talent, creating a win-win: companies get flexible and affordable support, while young people gain real-world experience that prepares them for future careers in tech.

The Challenge for a Growing Business

When Mahamadou Camara launched Kono-dev, a company building data infrastructure for retail and construction firms, he knew digital marketing and IT capacity would be critical. Like many small business owners, he needed help with:

• Reaching the right stakeholders online
• Creating a professional digital presence
• Managing IT and technical setup efficiently.

These are common pain points for small businesses. Many also struggle with:

• IT troubleshooting and system setup
• Web design and website optimisation
• Migrating data securely or integrating new tools
• Managing social media accounts and digital advertising.

But hiring a full-time IT specialist or a traditional agency often isn’t realistic for start-ups or small firms. What they need is affordable, flexible freelance support – someone with practical skills who can deliver results quickly.

The Solution: Gen Z Digital & IT Talent Through MyPocketSkill

Through MyPocketSkill, Mahamadou connected with Eddie, an 18-year-old student and freelance digital support specialist.

Eddie provided exactly what Kono-dev needed:

• Social media and digital marketing knowledge
• Competitor and market research skills
• A Gen Z perspective on digital engagement
• The technical ability to set up and optimise online systems.

From the very first meeting, the partnership clicked. Eddie listened to Mahamadou’s business needs and created a tailored plan to strengthen Kono-dev’s online presence.

And this is just one example. On MyPocketSkill, businesses can also find:

• Freelance IT support – from troubleshooting software to setting up networks and systems
• Web designers & developers – to build or refresh websites and ensure they’re secure and user-friendly
• Digital content creators – to design visuals, edit videos, or manage online branding

The Results: Growth for Both Business and Freelancer

The collaboration quickly delivered value. Eddie developed a structured digital strategy, improved Kono-dev’s online channels, and provided technical support that freed Mahamadou to focus on growing his business.

Mahamadou reflected:

“My experience with the MyPocketSkill platform has been positive. After taking the time to learn about my business needs, Eddie gave me a plan on how to address them. I really recommend Eddie.”

Eddie, in turn, gained hands-on experience with a real client project, the opportunity to apply digital and IT skills in a business setting, and positive feedback that strengthened his portfolio.

Mahamadou and Eddie’s story is just one example of how MyPocketSkill creates meaningful digital partnerships. Small businesses get the IT and digital support they need to compete and grow. Young people gain the skills, confidence, and experience to succeed in the digital economy.

If you’re a small business owner looking for reliable digital or IT support, or a young person wanting to earn money and build your digital career, MyPocketSkill is the perfect platform for you.